To Feed 10 Billion People, We Need To Eat Like This.

To Feed 10 Billion People, We Need To Eat Like This.


– To make a Beyond burger, you need 99% less water, 93% less land, and it requires 90% less energy. I’m Seth Goldman! I’m the co-founder of Honest Tea, and I’m executive chair of Beyond Meat. I’d say, in my professional
career, I’ve always been involved in mission-driven food companies starting with Honest Tea
where we were selling a lower calorie, organic, and
then fair-trade product. In 2011, I started to think about, how could I get involved
in plant-based protein, and we came across Beyond Meat and that was how I got involved. You know, at Honest tea,
we’ve always tried to help people understand that the
small decisions you make have a big impact because
of all the ripples and the collective impact we have. And so, I do feel better
about the ethical choices. You know, here I was with Honest Tea selling organic fairtrade
and really feeling like what we’re doing from every
aspect of our sourcing is something I can believe in, and I wanted to have
that same feeling around what I was eating at
the center of the plate. As consumers, the single
biggest environmental decision we make every day is what we put at the center of the plate, and what I mean by that
is the main course. And so, I think the assumption
has always been you’ve got to have animal meat at the
center of the plate. That’s got to be your main course. Well, I think we’re showing
at Beyond Meat you don’t. You can put plant-based protein
at the center of the plate and still meet all your
nutritional and dietary goals. And, what we’re doing
here is so important, not just for health reasons, not just for environmental reasons, not just for animal-based
compassion reasons, it’s really about thinking about sustainability for our planet. You know, the fact is that
this planet will not support 10 billion, let alone
7 billion people eating animal-based protein the way
the United States consumers do. And so, we have to find
more efficient ways to make fully nutritious meals available. One of the really exciting
things we did at Beyond Meat just last year is we commissioned a study, a life cycle analysis by
the University of Michigan, peer reviewed life cycle analysis,
which showed that to make a Beyond Burger you need 99% less water, 93% less land, and it
requires 90% less energy. So, just a dramatically
different footprint. And so, all of a sudden
now we can make fully nutritious meals, fully
delicious meals available in a way that will support
and actually promote a positive impact on the planet. You actually have the possibility
to reverse global warming when you can switch so
much of the food supply to a more sustainable source. Once you start to look at
what you eat with the lens of what’s involved and the little
exposure I’ve had to the animal livestock industry
and that supply chain, that’s not something I’m personally interested in supporting. The willingness to try is so important, and so, for us, getting into these chains whether it’s Subway or Dunkin’ Donuts or Kentucky Fried Chicken, that’s
the kind of exposure we get. It’s basically sampling and someone it’s much easier for them to
order something on a menu if it’s in the same format, you know. If you could get a burger
at Carl’s Jr. and you just swap in the Beyond Burger,
that’s a very easy switch to make versus in the grocery store,
maybe it takes a little more time but once they
taste it at a Dunkin’ Donuts or taste it at a Subway
and it tastes great, that much easier then to
be in the grocery store. Oh, like I’ll try that,
or hey it’s burger night, I’ll get two, you know beef burgers and two Beyond Meat burgers. And, that’s still a nice
way to make this accessible. We really want to let
people eat what you love. That’s what we say at Beyond Meat. And so, making these products
as delicious, as available, as affordable is really a long-term goal.