The Impossible Burger to a Wyoming Rancher


hi I’m Mike is it plant-based is it a
burger is it vegetarian is it vegan or is it neither what is the impossible
burger and can it fool me on our Wyoming life hi my name is Mike I’m a Wyoming rancher
and along with my wife Erin the creator of our Wyoming life our goal is to
showcase ranching and farming to a society that has in a lot of ways
forgotten where their food comes from we do that by inviting everyone and
anyone to come along with us and explore the ranch life and escape the ordinary
please subscribe and get to know us a family behind your food as you can
imagine when I started hearing about lab made meat it got my attention I had
people asking me if this was the end of cattle of the cattle industry if
meatless meat was the future and what we do our ranch here has been in existence
for over a hundred years if the beef industry full of tomorrow we’d be in a
world of hurt but would it be the end of the world
probably not ranchers and farmers are some of the most resilient people I’ve
ever met but we still hope that we don’t have to find out this whole thing is not
a new idea in fact the veggie burger may have been created in 1982 in London by
Gregory Sam’s and his brother Craig or maybe it was in 1948 when the veg burger
was mentioned in the media or maybe in 1980 when the garden-house restaurant in
Gresham Oregon introduced the garden burger the veggie burger no matter when
it was invented is typically made with ingredients like beans especially
soybeans and tofu nuts and grains sometimes seeds or fungi such as
mushrooms or mycoprotein protein derived from fungus I’ve had a few veggie
burgers in my life and if you’ve ever had a veggie burger you know that the
taste and texture is really nothing like beef but with technology comes a whole
new type of veggie burger they call it a meat analogue meat alternative meat
substitute mock made full meat imitate vegetarian made fake meat and vegan meat
or maybe just meatless meet the goal is to mimic meat the texture the flavor and
the appearance while the old veggie burger is out meat alternatives are in
or at least to a certain set of society but it’s also being seen by another as
over processed industrial food and it’s sometimes even called food-like
substances you can’t hurt you that veggie burgers they don’t grow on
the ground they are made in factories and although they’re made with plants
they aren’t made only with plants when you buy a pound of hamburger from us in
our farm store that’s located right here on the ranch I can show you exactly
what’s in that package however when I look at meatless meat such as the Beyond
burger there are sometimes up to 50 different chemical additives most of
which I can’t even pronounce now here’s the truth we all eat crap and most of us
do it on a daily basis today I had an energy drink that probably has more
chemicals in it than in the gas tank of my truck but I really don’t like the
miss the the manipulation I guess of the consumer in the last Gallup poll to
tackle the subject 5 percent of u.s. adults consider themselves to be
vegetarians that’s about 16 million people those 16 million average and
income rule of $50,000 and the largest percentage of them are 18 to 34 year
olds you don’t have to be an economics major to know that there’s a demographic
that is ready for a new product just like meatless meat and if you can
provide it you can make a lot of money the scoop is that inside a veggie burger
you’ll find this whatever this is tertiary butyl something TBHQ it’s a
preservative that basically keeps it the right color it’s been linked to cancer
and the FDA it’s the amount allowed in foods there’s
magnesium carbonate that’s used in in flooring and fire extinguishers red dye
number three another chemical that has been banned in cosmetics for actually
causing cancer guess it’s still good enough to for our food though and
propylene glycol does that sound familiar
well it’s used as a moisturizer but down in the shop we just call it antifreeze
you get the idea is it really good for us now the FDA won’t rule it meatless
meat is better than real beef but they say it’s safe enough for sale are the
chemicals harmful probably not but is it natural and healthy for you well I’ll
let you make up your mind on that one I honestly have no problem with
vegetarians in fact Aaron’s sister is vegan what I don’t like is somebody
telling me that I’m a monster or an evil or I’m a bad person because I eat meat
because my choices don’t align with theirs that’s actually called elitism
and it’s caused more than a couple problems around the world since the
beginning of time we aren’t better than somebody else we’re just different
people but now it’s time to put my money where my mouth is
literally so I’m on my way to town I ran out of
fuel so I’m on my way to town to get my very first meatless meat burner it’s
called the impossible burger available today at your local Burger King I’ve
never had one I’m anxious to see if it actually tastes
like beef I imagine it wouldn’t surprise me at all if it tastes exactly like beef
does if you think about it there’s probably been millions of dollars put
into making this thing the same texture the same taste as beef and that millions
of dollars I mean you know you’re gonna spend that much money you’re going to
get it right probably it’s funny that it takes millions of dollars to make
something taste like something that you know that that we could get naturally
but it’s okay it’s different strokes for different folks right just one regular whopper at one
impossible longer that is it have you tried those do you want to it smells
weird all right so here we go
we’ve got a and B Aaron put them on on place for me so that I can’t tell the
difference but actually just by looking at it you can you can tell the
difference the the impossible burger doesn’t look like a real burger it
doesn’t look anything like the whopper that’s sitting right next to it but yeah
I kind of kind of leery to do this it smells funny that’s true you know you
can smell I know you can’t smell it that’s beef you can
it smells like beef this one however does not it smells like agar it smells
like plants it smells like the garden yeah all right so I guess I don’t even
know which one to try first we’ll try the impossible burger first I know what
a whopper tastes like so the the a B comparison is kind of out because it’s
very obvious which one is not real meat yeah that doesn’t taste anything like
hammer not me that’s hammer that has taste to it at
least the other interesting now I’m not finishing on that the other interesting
thing about the the impossible burger is that it doesn’t even claim to be a
vegetarian burger it’s cooked on the same grill with other burgers
cross-contamination and of course the the Fannie’s that’s not that’s not vegan
this burger burger also has four times yet on a sodium than real beef so I can
see that if you’re a vegetarian and you’re eating Burger King you’re
probably no better than the rest of us welcome to the club of course you can
get it without the mail you can ask them to maybe play in the grill before they
cook it for you in fact that’s probably a good idea no matter what you order
so vegetarian vegan farmer Rancher meat eater or heathen let me tell you what I
know I know we’re all just trying to do the best for ourselves and our families
and occasionally we think about others and wish the best for everyone thanks
for hanging out with me it’s evening and and thanks for listening to my little
rant this burger is apparently easy to fake but well actually it’s not with the
be on steak or impossible pot roast comes on the market I’ll have to try
that out too I guess I’ll try that out too but I think that those that think
that meatless meat is gonna replace beef well I can tell you it’s not gonna
happen at least not yet anyway demand for meat real meat is actually
growing and that’s across the world 30% of the calories assumed prayer consumed
globally come from meat and the the markets worth actually 1.8 trillion
dollars at least 25 states have introduced bills to make it a legal to
use the words beef or meat on products that aren’t and Kansas has went so far
to and do to introduce a federal bill that would require companies to simply
label their product as imitation B after all if beef is so bad why does it
taste so good and why would you want to make a plant taste like it I’ll see you
next time until then have a great week and thanks for joining us in our Wyoming
life doing this for you Internet are why we like trying things so that
you don’t have to you