RICHFIELDS – Getting people to eat more healthy diets

RICHFIELDS – Getting people to eat more healthy diets


Is there a way to increase the sustainability of food production
while simultaneously getting people to eat more healthily? Can minor tweaks in our diets have a large impact on our health or on the environment? Our current regulation’s successful in tackling major nutrition issues. To answer these questions, we need in-depth interdisciplinary research
on food, nutrition and health. But for researchers, it has become increasingly difficult
to obtain data, tools and services in these fields. Resources are scattered across the globe in different formats and different languages. There isn’t a Google for food, nutrition and health;
at least, not yet. Six countries are currently working to create an overarching European infrastructure
in order to meet this challenge The Food Nutrition and Health Research Infrastructure It will provide tools for the standardization and harmonization of all kinds of data Data that is collected by businesses, researchers and consumers Just think of all the information available from store receipts, loyalty cards and smart phone apps as well as academic research The first steps towards designing this infrastructure have been made by a project specifically focused on consumer related research. Richfields’ main emphasis is on designing a consumer data platform This platform will facilitate the exploration of behaviors that drive the purchase, preparation and consumption of food simply by providing data from things like recipe searches and choices, shopping lists and restaurant visits. An absolute goldmine for researchers. The Food Nutrition and Health Research Infrastructure is paving
the way for groundbreaking research, helping us move towards a more prosperous and sustainable future.