MEAT GIANT Takes A Bite Out Of The VEGAN PROTEIN Market | Vegan News | LIVEKINDLY

MEAT GIANT Takes A Bite Out Of The VEGAN PROTEIN Market | Vegan News | LIVEKINDLY


– [Woman] This week, Tyson Foods, the largest meat producer
in the United States, has announced that it will launch into the vegan protein market. A documentary about a
reformed cattle farmer won best short film at the
British Academy Film Awards. Baby boomers are going
vegan in record numbers. And it was a big week for animal welfare. Australia banned animal
testing for cosmetics, and L.A.’s city council
officially banned the sale of fur. All that and more, on
LIVEKINDLY’s weekly vegan news. Tyson Foods is the United
States’ biggest meat producer. With rising demand for realistic
plant based meat products, company CEO Noel White
announced that Tyson is using its resources
to make great tasting protein alternatives that are
more accessible for everyone. After a shareholders meeting,
White solidified his comment. “What I was signaling
today is that it is coming. And we will do it in a significant way.” Former Tyson CEO, Tom Hayes, who stepped down last September, also believes in the plant
based future of meat. – So consumers are changing
their eating habits a little bit and if they are going to be introducing more plant based proteins into their diet, then we wanna be right
there in front of that trend – [Woman] The company first invested in the California based
vegan meat company, Beyond Meat, in October 2016. In December 2017, Tyson upped its takes for an undisclosed amount. “If you can’t beat ’em, join ’em, right?,” Hayes said last August in reference to the company’s plant
based meat investments. The short documentary film 73 Cows has won a British Academy Television Award for best short film. – We also wanna say thanks
to Jay and Katja Wilde, who let us make this film about them, and I hope this brings them
as much exposure as it can. – [Woman] Directed by award
winning filmmaker Alex Lockwood, 73 Cows provides snippets
from the journey of Jay Wilde, the first farmer in the
UK to trade beef farming for sustainable organic vegan farming, as he and his wife Katja undergo
the unheard of transition. – They’re not just sort of
robots that eat and sleep. – [Woman] Wilde said he
could no longer longer cope with the ethical dilemma of continuing the family beef farming business. Instead of living with the
guilt, Wilde makes the decision to give custody of his cows to a sanctuary and he and his family transition
to organic farming instead. Last year, the film won
the Best Overall Film Award and Best Lifestyle Film, out
of the 29 movies screened at the first ever Ottawa
International Vegan Film Festival. A record number of baby boomers, those born between 1946 and 1964, are ditching meat, dairy, and
eggs in favor of vegan food. An increasing number of people
over 55 are going vegan, predominantly for health
and animal welfare reasons. The shift is notable,
given that there are about 76 million baby boomers in the US alone. The generation makes up
roughly 29% of the population. The Telegraph spoke to
76 year old Eileen Giles, who went vegan in 2017. “I wish I’d done it years
ago,” she told the publication, adding that she has never felt better. She goes on to explain, “I
have arthritis in my knees and back, which hurt
quite a lot of the time. But when I became vegan two years ago, the pain became much more manageable and now I don’t take
any medication at all. Research has linked
beef and dairy products to rheumatoid arthritis. Experts say that the vegan
diet could help manage symptoms like pain, swelling, and stiffness. The Australian government
has passed a bill that effectively bans animal testing for cosmetics in the country. The Industrial Chemical
Charges Bill was introduced into the House of
Representatives in June of 2017. Australia will no longer accept results derived from animal experimentation as evidence of a cosmetic
product’s safety or effectiveness. This means cosmetic brands
will be required to show that their products are safe and operational with non
animal testing methods. – [Reporter] Rabbits,
rodents, and guinea pigs are subjected to cosmetic testing. – Sometimes they’re forced
and the have the chemical syringed into their mouths directly, and sometimes to lethal doses. – [Woman] In partnership with
Humane Society International, the government outlined
11 measures to guarantee that all cosmetic ingredients
are covered in the ban. Funding will be delegated
to help businesses implement testing methods that
do not rely on animals. Global chocolate giant,
the Hershey Company, has committed to ending animal
testing practices as well. The decision follows conversations with international
animal rights group PETA, the People for the Ethical
Treatment of Animals. The organization pointed out that Hershey’s co authored
a 2014 study on mice, despite signing PETA’s
Statement of Assurance against animal experiments in 2007. The experiment, which is
conducted in order to establish health claims for marketing
chocolate products, involves the killing and
brain dissection of mice. The company noted that this study was an anomaly and hasn’t happened since. Hershey’s has officially
recommitted to end animal testing, the website now stating,
“The Hershey Company does not conduct, fund or contribute
to animal testing.” In a milestone victory for
animal rights activists around the world, Los Angeles
is now the largest city in the US to ban the sale of fur. “Los Angeles has taken an
ethical and moral stand that cruelty to animals
is not acceptable,” Marc Ching, founder and
CEO of the Animal Hope and Wellness Foundation,
said in a statement. The ban will go into effect in 2021, and it will prohibit the sale
of apparel and accessories made in whole or in part
of fur, including coats, handbags, shoes, hats, and jewelry. Exemptions include used
fur at secondhand shops and animal pelts preserved
through taxidermy. The city will also not prohibit fur obtained legally
through a trapping license. Fur is losing its popularity, as more people are embracing
stylish faux fur pieces or avoiding the look altogether. Vegan fur took over the runway
during New York Fashion Week. Once considered an
insult to the real thing, the opposite is now true
and faux fur is the darling of established labels
such as Jean Paul Gaultier and Diane von Furstenberg, who’ve ditched fur on ethical grounds. The Czech Republic recently
enacted its fur farm ban, shutting down its nine
remaining facilities. The fox and mink farms gradually reduced its use of animals or
ceased breeding altogether. The shut down will be compensated by the state for the next five years. Vegan friendly pizza chain, Blaze Pizza, backed by NBA star LeBron James, is set to open 500 locations. The fast casual eatery operates
more than 300 restaurants in 42 states and five countries. Co founder Rick Wetzel said
the company aims to exceed 500 locations in its mission to take on major pizza
giants like Domino’s. – We only have one
speed, it’s go very fast. We get need it to get on the field fast and execute very, very well. – [Woman] Blaze is also introducing drive thru and delivery services. According to Bloomberg,
Blaze believes it can “win over customers
from bigger competitors with its ingredients that include arugula, pesto and even vegan cheese.” That’s it for today. Remember to subscribe
and hit the red bell. We’ll see you again next week,
for LIVEKINDLY’s vegan news.