Founder Spotlight: Singapore-based startup Nomnomby brings healthy eating to busy office workers

Founder Spotlight: Singapore-based startup Nomnomby brings healthy eating to busy office workers


What I always wanted to do was help people eat healthier to do that, I realised you have to change their habits. Nomnomby is a meal subscription platform and what it basically does is simply, first of all – saves money, because all our customers are able to get restaurant meals for $8 it allows you to save time because when you show up to the restaurant, you have already chosen a pick up time and the meal is already prepared for you. Matas and I know each other since way back. I first knew Matas when we were together in Vaniday, which is a Rocket Internet company, It was then when we both shared a dream of being an entrepreneur. Immediately I went like, “OK – this is a no brainer.” It just took us 2 months to launch the business and here we are today. We both compliment each other really well. I believe when we run a business, you cannot only look at the cold hard numbers. You have to think about what the consumers want and what the market feels. It’s fun to have somebody motivated to have around us that are also working long hours, putting in really hard work, and in terms of their attitude and are very
enthusiastic about what they’re doing. Not only do we get to do a lot of things but we also get to do it while having a lot of fun. For me to start my company in Singapore has been very exciting but obviously difficult. Very excited because finally I’m able to do what exactly I wanted to do with my life but obviously also difficult because there’s a lot of work and most importantly… and the most difficult part is dealing with the stress and uncertainly that it comes with. Singapore a good place to startup a business because we have a lot of government support. The ecosystem is very strong, and that is
the reason why within Southeast Asia, Singapore is considered as one of the top startup/business hub. To be an entrepreneur in Singapore, you need to be really strong-minded, super focused and you need to have a really short memory. Short memory in the sense that you cannot
let the mistakes that you made yesterday, affect the performance of behaviour tomorrow. You have to be able to learn from your mistake
but at the same time you want to forget it so that it won’t affect your performance the next day. One of the hard things of being a cofounder is you sometimes have to admit that you’re not always right. Like I just have so many examples It’s very hard to say No one told me that being a cofounder of a company means you have to work at least 16 hours a day. you realise that on the way back when you’re having your dinner or conversing with friends, you don’t stop thinking about your business. The advice that I don’t really like is when people say, “Maybe just settle for something.” Your life is your dreams, so if you’re not
pursuing your dreams every single day, then you’re not living your life. The best advice that somebody could ever tell me was that, We should never ever take shortcuts, there is no secret to success, it comes down to the day to day grind
and day to day things that you need to do. We want to be able to bring this service overseas, What I want to do is I want to use this model and expand it it across Asia right now and maybe across other regions later on. We need to go everywhere!