FDA Warns New Dawn Nutrition


AN OMAHA COMPANY UNDER WATCH TONIGHT BY THE F-D-A. WOWT 6 NEWS ALSO PUT THIS COMPANY’S PRODUCTS TO THE TEST– TONIGHT-OUR HIDDEN CAMERA INVESTIGATION. 12:39 “I THINK I MADE MY FIRST PURCHASE BACK IN OCTOBER OF 2012.” THAT’S WHEN MATT SULLIVAN BEGAN INVESTING IN PROTEIN POWDERS TO ENHANCE HIS WORKOUTS. 11:25 I’D SAY IN THE COURSE OF TWO YEARS, I’D SPEND ANYWHERE BETWEEN MAYBE 3- THOUSAND DOLLARS.” SULLIVAN SAYS HE WAS WORKING OUT HARD–BUT WASN’T GETTING THE RESULTS HE EXPECTED. 13:15 THAT’S WHEN I STARTED THE WHOLE PROCESS OF GETTING IT TESTED ON MY OWN.” SULLIVAN TOOK HIS PROTEIN POWDER TO MIDWEST LABORATORIES IN OMAHA IN MAY OF 2014. THE RESULTS DID NOT MATCH WHAT WAS ON THE LABEL. MIDWEST LABORATORIES FOUND THE CAKE BATTER PROTEIN HAD ONLY 19 PERCENT OF THE PROTEIN PROMISED–OR 5 GRAMS PER SCOOP, NOT THE 24 THE LABEL PROMISED. AND 21 GRAMS OF CARBS AND SUGARS-MORE THAN 700 TIMES THE AMOUNT PROMISED. ERIN SMITH, A NUTRITION SPECIALIST AT MIDWEST LABORATORIES SAYS THESE RESULTS ARE RARE. 9:43 “YOU’VE NEVER SEEN RESULTS LIKE THIS BEFORE? NO.” 9:43:13 USUALLY TO BE HONEST THEY ARE A LITTLE BIT HIGHER THAN WHAT THEY STATE BECAUSE THEY WANT TO MAKE SURE THE AMOUNT OF PROTEIN LISTED MEETS IT IF ANY RANDOM TESTS WERE CONDUCTED.” 9:30:29 “WE TYPICALLY RUN BETWEEN 130 TO 150 ANALYSIS PER DAY IN JUST PROTEINS.” THESE PRODUCTS ALL CAME FROM NEW DAWN NUTRITION-A COMPANY BASED RIGHT HERE IN OMAHA, OWNED BY BRANDON STEWART. IN A LETTER FROM NEW DAWN NUTRITION’S ATTORNEY, JIM MCGOUGH, TO MATT’S ATTORNEY– DATED OCTOBER 6TH OF 2014, HE ADDRESSED THE LAB RESULTS: “SHORTLY AFTER YOUR CLIENT CONDUCTED A TEST ON A PROTEIN SOLD BY NEW DAWN NUTRITION, BRANDON STEWART MET HIM AND REIMBURSED HIM FOR THE COST OF THE TEST. ADDITIONALLY, MR. STEWART ADVISED HIM THAT HE WAS SWITCHING MANUFACTUR ERS.” TWO MONTHS LATER–NEW DAWN NUTRITION’S PRODUCTS WERE ONCE AGAIN UNDER THE MICROSCOPE– THIS TIME BY THE U-S FOOD AND DRUG ADMINISTRATION. IN A WARNING LETTER DATED AUGUST 7TH, 2015 -THE FDA SAYS AFTER INSPECTING NEW DAWN’S PRODUCTS…IT FOUND SERIOUS VIOLATIONS. THE FDA RAN TESTS ON SEVERAL OF NEW DAWNS SUPER PROTEIN POWDERS. IT FOUND: THE BLUEBERRY PIE VARIETY HAD ONLY 21 PERCENT OF THE PROTEIN PROMISED. AND ONE- THOUSAND-800- 14-PERCENT MORE SUGAR THAN THE LABEL SHOWED! THE CAKE BATTER HAD ONLY 16 PERCENT OF THE PROTEIN PROMISED AND 846 PERCENT MORE SUGAR. THE VANILLA MILKSHAKE HAD ONLY 11 PERCENT OF THE PROTEIN AND 836 PERCENT MORE SUGAR. IN THE WARNING LETTER-THE F- D-A ALSO FOUND A DIETARY INGREDIENT- DMBA-IN STEWART’S PRODUCTS THAT HE DID NOT SUBMIT TO THE FDA OR PUT ON THE LABEL. STEWART TELLS ME AFTER HE RECEIVED THE FDA’S WARNING LETTER-HE IMMEDIATELY DESTROYED ALL PRODUCTS THE FDA WAS QUESTIONING AND WENT WITH A NEW MANUFACTURER. HE ISSUED WOWT 6 NEWS A STATEMENT– “EVERYTHING WE CURRENTLY CARRY ARE NOW IN COMPLIANT.” WE DECIDED TO PUT HIS CLAIM–THAT ALL HIS BRAND NEW PRODUCTS WERE NOW COMPLIANT–TO THE TEST. WE SENT ONE OF OUR STAFF MEMBERS IN TO NEW DAWN NUTRITION– WEARING A CAMERA. HE PURCHASED TWO OF NEW DAWN’S NEW PROTEIN POWDERS– VANILLA MILKSHAKE AND CAKE BATTER. WE TOOK THE SEALED POWDERS TO MIDWEST LABORATORIES TO HAVE THEM TESTED. SIX DAYS AFTER DROPPING OFF NEW DAWN’S NEW PROTEIN POWDER–THE RESULTS WERE IN. THEY DID NOT MATCH WHAT IS ON THE LABEL. THE VANILLA MILKSHAKE ONLY HAD 31 PERCENT OF PROTEIN PROMISED ON THE LABEL…OR NINE GRAMS VERSUS THE 21 GRAMS LISTED. AND THE CAKE BATTER HAD ONLY 42 PERCENT OF THE PROTEIN PROMISED. AS FOR SUGARS—BOTH POWDERS HAD MORE THAN THREE HUNDRED PERCENT WHAT THE LABEL SAID. WE REACHED OUT TO BRANDON STEWART WITH OUR RESULTS. HE TELLS US HE HAS NO ANSWER TO WHY THE RESULTS ARE DIFFERENT FROM WHAT IS ON THE LABEL. THE F-D-A STATES IN THE WARNING LETTER IF STEWART DOES NOT CORRECT THE VIOLATIONS–IT COULD TAKE FURTHER ACTION– INCLUDING POSSIBLY SEIZING NEW DAWN’S PRODUCTS OR STOPPING HIS BUSINESS FROM OPERATING. SINCE THE CASE IS ONGOING — THE F-D-A CAN’T COMMENT BUT STEWART TELLS US HE’S FULLY COOPERATING WITH THE F-D-A. AS FOR MATT-HE HOPES THAT BY SPEAKING OUT– CUSTOMERS WILL GET WHAT THEY ARE PROMISED. 19:01 I’M NOT OUT THERE TO PUT ANYONE OUT OF BUSINESS. MAKE IT RIGHT. MAKE YOUR PROTEIN RIGHT.” I SPOKE TO THE F-D-A ON THE PHONE. THEY TELL ME SAFETY IS ALWAYS THEIR TOP CONCERN. THE F-D-A IS ASKING ANYONE WHO HAS TAKEN NEW DAWN’ NUTRITIONS PRODUCTS–AND EXPERIENCED ANY KIND OF HEALTH ISSUES, TO PLEASE REPORT IT TO THE THEM. I’VE INCLUDED A LINK UNDER THIS STORY ON HOW TO DO THAT.